Ever since lockdown was imposed due to the COVID pandemic, the global film industry took a massive hit resulting in a disappointing box office performance throughout the year. The Bollywood film industry managed to record only one record-breaking blockbuster at the box office: “Tanhaji,” which collected more than Rs 365 crores at the box office. It was the only film in the entire year that achieved massive at the Indian box office. If you are interested in knowing how exactly does box office works and then this post is right for you.
How Box Office Records are Managed
Most of the box office reports from Hollywood or Bollywood or any other film industry are based on estimates. They also rely on many tracking metrics that provide more exact figures. If you have ever observed the box office reports pattern, most of the production departments tend to report estimated weekend box office totals on Sunday before providing accurate totals on Monday? The thing that you need to notice here is that the income from every ticket sale is tracked automatically and there exists a certain lag in reporting time for a chunk of theatres in India and globally.
One of the major reasons why box office collections have become a regular part of the news is that it elevates movies reputation. When the media reports weekend totals on Sunday for a particular film and if estimates get slightly puffed up, it gets conveyed that the film is performing really well and it’s worth watching it by going to the theatres. This is exactly how the global box office works.
In recent times with the availability of advanced technologies, box office estimations have become pretty accurate. Previously, production houses used to inflate estimates so to get more audiences to watch their film in the theatres.
In many countries, enormous box office numbers during the opening weekend have become part of a movie’s promotional campaign. If any film reports considerably low box office figures during the first week of its release itself then people would surely be disinterested to watch the film in the theatres.
How Box Office Numbers Are Reported
As you know, box office numbers are widely reported in national media and across all the available social media platforms. The performance of ticket sales at the theatres is tracked by media measurement and analysis. Theatres around the world will be reporting the data about the number of tickets sold and the amount collected at theaters around the world is reported directly to these analytical companies. The access to the database containing the information about the ticket sales will be shared not only with the media but also with a small number of studio execs.
The Increasingly Important Foreign Box Office
The Indian film industry has a huge market both locally and globally. As most of the Indian film audiences are residing abroad, releasing movies in the foreign markets has become more lucrative, it’s now more typical for a movie to enjoy a wide release across the globe in a single weekend and so collecting and declaring worldwide box office collections has become crucial for film houses.